Victor Karpukhin

Victor Karpukhin is a first-generation Russian-Cypriot entrepreneur. He started and failed 21 businesses between 2016 and 2019 before serving in the army and enrolling at university, where he spent his first summer farming donkeys, working reception, and driving a tourist bus.

In 2021, he knocked on 50,000 doors in 7 months and built a 30-person sales agency out of that experience — a team that closed $6M in its first year. In the same year, he cold DM'd a Forbes Top 5 crypto founder, was hired as his sales rep, and opened a marketing agency.

In 2022, he dropped out of university, moved to Dubai, shut down both agencies, and put every dollar he had saved into crypto. That position returned 14x. He joined a decorative lighting brand as a sales rep, wrote the sales process the company still runs on, and became CEO 16 months later. It was profitable within 15.

Over the following four years, he rebuilt that business from a GCC-focused B2B trading operation into Lampadom, a global designer lighting brand serving interior designers. He opened 3 showrooms, took the company past $4M in its first year under the new model, and has generated $37M in cumulative sales across his companies in the last 2 years alone — all without outside capital.

He now operates across 3 industries — e-commerce, B2B service, and brick & mortar — and has built the outbound and CRM infrastructure behind 20+ other companies' sales operations, contributing to $27M in pipeline generated for clients alone.

In 2026, he founded Atlas Scales, a B2B lead generation firm for high-ticket brands. It was his 24th company and the one that consolidated everything the first 21 taught him. The thesis is narrow by design: asset-light, high-margin, sales-led businesses where acquisition is the constraint.

He is known for his expertise in cold outbound, sales system design, and turning founder-led sales into a repeatable process.